If there is any car brand out there that continues to defy past traditions and throw curve balls at the market, that car brand is Lamborghini.
This is probably the main reason that they decided to completely shake things up and create the first super SUV that the world has ever seen. The ironic thing is, the industry laughed at the idea when Lamborghini came up with it. Now, the car can account for about 60% of all Lamborghini sales.
From the incredibly dynamic handling capabilities to the gorgeous interior design, there is truly no competition for this SUV.
Making the Lamborghini Urus Possible
The concept version of the Lamborghini Urus debuted at the Beijing Auto Show in 2012 before showing at Pebble Beach later in the same year. The idea that the Urus could be a daily driver for people was huge. It wasn’t until 2017 that the production version came to life. It had major exterior changes and a completely different powertrain.
Functionality Meets Passion – the Technology of the Lamborghini Urus
When it comes to the engine and handling of the 2019 Urus, it uses a 4.0L V-8 engine with a whopping 641 horsepower. It is powered by all-wheel-drive and a standard eight-speed automatic transmission. All of this gives it a 0-60 time of 3.2 seconds.
On the inside, you get a classic Lamborghini design, including a carbon-fiber trim and faux suede. There is a high-tech infotainment system too, as well as reconfigurable gauges.
The First Generation of the Lamborghini Urus (2018-Present)
This is actually the second time that Lamborghini attempted to make a luxury SUV, as some of you may remember the failed LM002 from the 1980s. This SUV comes with a more exclusive style than the LM002 and has far more power as well.
The Lamborghini Urus in the News
In recent news, Kanye West just dropped $300,000 for a Lamborghini Urus for his manager. This birthday present came customized in matte black. This is the second time that he’s spent this much on a luxury vehicle for someone else, as he bought a Mercedes-Benz G550 for Kim Kardashian some years back.
Celebrity Endorsements of the Lamborghini Urus
Of course, as you can imagine, Kanye West also decided to buy himself a Lamborghini Urus, though his is a cream-color catastrophe.
Best Lamborghini Urus Groups
The Lamborghini Club America is one of the best and most popular Lamborghini clubs in the world for owners and enthusiasts of the brand. Here you can find tons of resources and events around the country.
The Lamborghini Urus – the World’s First Super Utility Vehicle
The Lamborghini Urus is an authentic Lamborghini, though it may not look like it at first glance. It is a truly groundbreaking vehicle with a distinctive style and performance that puts other SUVs to shame. From the unbelievable driving dynamics to the advanced technical features throughout the interior, it is one of those vehicles that will no doubt become iconic in the future. We can’t wait to see how far Lamborghini decides to take this bad boy!